GUY ADAMS on how big business reaped the whirlwind when it boycotted GB News | Daily Mail Online
Gillette's 'We Believe' Ad Sparks Controversy, Dialogue | Chicago News | WTTW
When brands go woke, do they go broke? | CIM Content hub
Get Woke Go Broke - IPA - The Voice For Freedom
SJW GILLETTE DESTROYS ITSELF with viciously stupid anti-Male advertisement! GET WOKE GO BROKE! - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke capitalism is a smokescreen
Get Woke Go Broke Gifts & Merchandise for Sale | Redbubble
When Brands Go Woke, Do They Go Broke? - Brand Recruitment
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Talking About the New Gillette Advertisement with Teens - Moving Traditions
Gillette is woke now? When brands try to keep up with the times
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Gad Saad - Dear @Gillette, check out the Like-to-Dislike ratio of your virtue signalling. Let me know if you'd like to hire me as a consultant. I'm sure that I can help.
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Tristan Walker, MBA '10,“Values Are Universal” | Stanford Graduate School of Business
Go woke, go broke | Weekendavisen
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
When brands go woke, do they go broke? | CIM Content hub
Go Woke Go Broke Gifts & Merchandise for Sale | Redbubble
